Archive for the ‘Secrets – Articles’ Category

25
Jun

Tumblr A GO-GO

   Posted by:

How to use Tumblr: An author’s guide.

So, you wrote a book and now you’re just waiting for the sales to come rolling in, but instead all you hear are crickets. Slowly you come to the realization just because you wrote it doesn’t mean they will come. Field of Dreams my ass. Bastard movie and its lies! Oh, uh…sorry about that.

So, how do you wrap your head around promoting your book? Don’t people know your book is the greatest book ever!

Well, I hate to break it to you, but now that you are done writing your masterpiece the real work starts. So, you run back and forth posting to message boards and social networking sites over and over telling people to buy your book. You work out just the right pitch and then add your post to the pile, of hundreds if not thousands of others just…like…yours. Hmmm, sounds like…pointless work, but it doesn’t have to be. There is another way. It doesn’t have to be WORK. It can be FUN all day, every day.

Enter Tumblr.

What’s Tumblr?

Tumblr is the hottest mirco blogging site out there! It is sort of like a lightweight version of blogger/wordpress blog meets twitter. Tumblr is used for sharing snippets of information or media and it tends to be more visually oriented.

Here’s one of my Tumblr microblogs: Cover Allure

It’s a blog with fewer features? Just give me my blogger account and be done with it.

You could go with just a regular blog, but Tumblr offers so much more. With a blog you spend a lot of time writing well thought out posts only to have to turn around and get it to rank in the search engines so somebody will maybe find you. Maybe somebody will read your post and then again maybe they won’t. It’s sort of like living in a house with all the bells and whistles you could ever want…in the middle of the forest…with hard to read signs with arrows pointing in arbitrary directions. “This way to the SALE!”

Sounds like a lot of work to me.

What about facebook?

Facebook is more of a social site to use with your friends and acquaintances. Although, as of late, posting on facebook isn’t even good for this.

People tend to get annoyed with you when you make too many self-promotional posts period, never mind posting too often. Self-promotional posts get lost in the shuffle while pissing people off! As you can probably guess this is not a great way to sell books.

Not to mention that most of your posts are only reaching the people you already interact with on a regular basis, which are probably your fellow writers, friends/family, and the people who are already your fans. In other words the only people who see your posts have already bought your book.

Author pages? Forget about it! I hardly ever see an author page in my feed ever. Why? I’m not sure, but facebook has made it so difficult to find these pages that I don’t even bother looking.

Groups are a little better, but most of the time you run into the same problem of promotion blindness or the group puts special restrictions on self-promotional posts. Why? Because people don’t really want to see post after post telling them to buy your book, buy it now, it is the best book ever, promise.

How about Twitter?

I don’t know all that much about twitter. It seems to place unnecessary restrictions on your posts. I don’t really care what you had for lunch or that it is “super hot out today,” nor do I care to post every little bit of my life in such a trivial way. From a promotional standpoint it always seemed like a simple way to post announcements to work I’ve done someplace else. Sort of like the house in the woods scenario above, but instead of a crappy sign I’ve upgraded to calling people I know to tell them about the sale. Twitter does work for some people and if that’s you then great. You can also integrate your Tumblr blog and your twitter account.

Why Tumblr?

Tumblr is the new popular thing, but if you’re like me you really didn’t “get it” when it first launched. Most of the time when I see the word tumblr I wonder why someone misspelled tumbler and then I think of a glass. Why would I want a tumbler glass?

Well, I still wonder why they misspelled tumbler, but now I have come to realize it has to do with the second definition of the word.

Tumbler: 2. An acrobat or gymnast, esp. one who performs somersaults.

Reason #1: Content

Tumbler is all about being an entertainer with your content.

It’s a new form of marketing called content marketing.

Content Marketing (from wikipedia) is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases.

In other words instead of asking people to buy your book (to give you something) you are asking yourself what is in it for them. Then you provide (usually) free content to entertain your potential readers. You give them what they want and in turn they will think of you in a more favorable way and pay more attention to what you are offering.

Reason #2: Sharing

It is really easy to share content on tumblr. Imagine instead of living in the house in the middle of nowhere now you’re in an apartment building filled with young and hip people.

Most users fall between the 18-25 range (up to 49), are educated, and read more/consume more media than the average person. There are more females who use the site and overall the general feel tends to be the cool, trend-setting crowd. In short people perfectly suited to try out your new book.

All you do is create some short content to share. Pictures or animated gifs are popular, but you can also share quotes, short articles, songs, and video. Then you select a handful of relevant tags to describe what you are sharing and when you publish your post people can find your post based on the tags you have used. After this people can click on the information they find interesting they can click on a heart shaped icon to like your post or they can reblog the post. To reblog means that person makes a copy of the post (linking back to the source) and places it on their own page. With a few simple clicks many potentially interested people have viewed your post.

Tumblr Marketing 101:

Tumblr will turn you into a natural marketer without the dirty used-car salesman’s feel.

Since the site doesn’t use a keyword search it forces you to be very specific in the type of micro blog you create.

Let’s say you are interested in toys. So, on Tumblr you might set up a miniblog for 80’s Toys or Horror Themed Toys. Or perhaps you’ll get even more specific and set up a mini blog for Creepy 80’s Toys.

So what? How is this important to you, the author?

It allows you to reach people who will already be interested in the subject matter of your book. Let’s say you wrote Jimmy Plush Teddy Bear Detective. So, you would create a page called Teddy Bear Detective. Then you would fill your page with various examples of noir, pulp, movie detective quotes, amusing pictures of bears/Teddy bears dressed up, clips on living Teddy Bears, etc. All of which reinforces the brand language. People who are interested in those subjects will then like, reblog, or even follow your blog.

So, now you have people interested in similar subject who are more willing to say to themselves, “You know what? I keep finding myself liking the stuff I find on this blog and the author who runs it seems like a funny guy. I think I will try out his Teddy Bear Detective book.”

After they read the book they might come back and post more information about the book on their own blog because it is easier to go through a few quick clicks than it is to take the time to write a review.

I know what you are thinking. This is still work. You’re right. It is work, but not as much work AND since it all focuses on reinforcing your book’s brand it seems like play because it covers a topic you were already interested enough in to write a book about.

BUT if you want an EVEN EASIER way, a quick and painless way to promote your book for FREE just email me at augustfahren [at] yahoo [dot] com or contact me via my contact page at http://wantweirdbooks.com/contact/ and I’ll feature your book(s) on Cover Allure.

Cover Allure is sort of like a Beauty Queen Fight Club where the best looking covers get love and the rest well…let’s just say the phrase survival of the fittest comes to mind. It’s unobtrusive, easily scanned, and puts your book’s brand to the test at the most basic level—The cover. Because we all know you shouldn’t judge a book by its cover BUT WE ALL DO. More importantly your readers will, so make it easy on yourself and get some free publicity now.

Include in your email:

  1. Your book cover (in jpg format with a height of at least 300 pixels)
  2. Basic genres/categories
  3. 6 Tags (or fewer)
  4. A short paragraph, blurb, or other information you would like to be used for the photo caption.
  5. The URL to where your book can be purchased.
  6. AND if you are offering it for free on a certain date(s).

That’s it!

PS. Warning, once you find out how easy it is to get set up on Tumblr you may become addicted.

8
Aug

TITS

   Posted by:

This was my first attempt at writing a flash fiction story. It is under 200 words, but flash fiction stories can run as many as 1,000 words. It is about a woman who finds out she has breast cancer and dealing with unexpected things in unusual ways. Enjoy!

TITS

She says: “Tits. I like tits. I wish I had a thousand of them. All mine. I’d organize them size-to-size, color-to-color. There’s something satisfying about having amputated tits everywhere.”

He’s holding the pamphlet in hands cold and calm not sure how much is morbid irony. Impending doom. He looks over to her cupping them, pressing in, imagining not having anything there. He has already promised, vowed, to take her there, the strip clubs. Well, as much as his wallet dared, anytime she wanted.

Her sad pale face showed it wasn’t what she wanted, but her words knew he was trying to be there in a way they both wanted, though could never be, and thanked him anyway.

She says: “I have an idea.”

Eight months to the day he sits there in their apartment by the bay. Walls adorned with rubber cast tits. Everywhere. Organized size-to-size, color-to-color. And he sits there and stares at the mantle. Stares at the jar, two perfectly preserved tits, staring back—His shrine to the ghost of her.

Having spent a large chuck of my adult life living in Pittsburgh I’ve become something of a zombie connoisseur.

I’ve viewed many, if not most, of the quality zombie flicks out there. While these zombie movies are entertaining they are severely lacking in real life survival techniques. Often these movies go as far as suggesting that if you only brain enough zombies or shoot enough zombies you’ll make it out alive. Yeah, good luck with that approach.

Some call it a zombie attack or a zombie invasion, but when faced with the zombie apocalypse will you survive?

Two essential methods to surviving a zombie outbreak are:

1. Vector
2. Velocity

Vector is how something spreads through the population of zombies by combining the things necessary for the thing to pass on. You need something that will spread through the ranks of the zombies while leaving the humans alone for the most part.

Velocity is how quickly something spreads from one zombie to the next zombie.

The First Steps:

In the movies the group of survivors just happen to be experts in every discipline needed to survive. However, if you’ve ever watched the television show Survivor you know exactly how helpless modern people have really becoming.

Weapons:

The first things you will need are basic weapons and an escape route. Generally speaking you should be able to get away with only two weapons. One weapon should be a ranged weapon and the other should be a bludgeoning or bladed weapon. These weapons never run out of ammunition.

Most people, especially your typical city dweller, has no idea how to accurately fire a gun. That leaves you with one option, a shotgun. Shotguns have limited range, but if you point them in the general direction you want them to fire they get the job done. A 12-guage shotgun is one of the most common firearms around and packs enough stopping power to take down pursuing zombies. This weapon is easily found in most stores or in rural farmhouses.

For your choice of weapon without range a machete or baseball make excellent choices. They are lightweight and portable. An alternative weapon, for the squeamish or your garden-variety pacifist (zombies are people too, snuffle), is a four to six foot long metal pole. Alternatively a one to two inch thick wooden dowel rod would also work. This weapon is useful for opening doors from a distance and pushing zombies away so you stay out of their bite range. Additionally the pole can be capped with a sharpened bit of metal turning it into a spear. Metal or wooden poles can be found at your hardware or home improvement store.

Escape Route:

When stressed and thrust into chaotic situations normally intelligent people make the most careless mistakes. While running away and hopping in your car may provide momentary solutions they will fail in the short or long term. What you really need is time to formulate a basic plan.

So what do you do?

You climb. Zombies can’t climb. They lack the coordination to be able to climb up things like ropes or ladders. Sure some of them are great at running marathons, but hop up in a tree or top of your house and they’re stuck. The top of a building is even better since it gives you time a high vantage point with which to survey your escape route. However, a higher vantage point is a temporary solution. Stick around too long and you may find yourself surrounded without the hope of escape.

Food and Drink:

Next you’ll need nonperishable food and drinks. Place your tabbed soup cans, coffee beans, and water in an easy to carry backpack. Alcohol may also serve as a secondary first aid supply should you find yourself cut.

First Aid and Basics:

While you’re at it grab a basic first aid kit and road flares. Most zombies, as far as the movies have given us reason to believe, operate by sight and movement. Thrown flares may give you a needed diversion while avoiding the horde.

Shelter:

Your destination for your escape route should be the docks along a body of water. More specifically you’re going to need a boat. Ideally you’re looking for a houseboat or small yacht, but anything your survivor’s party can pile into with supplies will work. Something large enough to provide shelter from the elements, yet small enough to be easily searched for hiding places the undead might occupy. Anchor your boat in the middle of a deep lake or large river.

Warning: An island sounds ideal, but in reality it is simply too large to keep tabs on at all times. Most zombies cannot swim. However, they can wade across the bottom of a lake or river and will reach land eventually.

The Middle Steps:

After you’ve secured you and your survivor’s party from the hoard you will want to make a number of trips back to the mainland to gather additional supplies. In a true zombie outbreak scenario after two or three days everyone should be a survivor or a zombie.

The Library:

If you are anything like other modern people your knowledge of constructing basic machines and survival techniques is relegated to the shadowy regions of your memory where introduction to woodshop classes and the boy scouts/girl scouts reside.

Luckily there are places called libraries where you can find information on building basic machines, water filtration, beginning construction, wilderness survival, farming and several other topics. Books, unlike the Internet, don’t require electricity.

The Hardware Store:

A hardware or home improvement store has all the necessary items you will need in the beginning. If you’re unable to reach such places any rural farmhouse should be able to provide you with basic weapons and food.

Later pontoon boats can be constructed to provide areas to grow crops.

The Farm Supply Store:

Farm supply stores have long-term necessities like seeds and related equipment like generators. Wheelbarrows and wagons make excellent alternatives to shopping carts.

The Supermarket:

The supermarket is an obvious location for short to midterm solutions for food and supply concerns as well as shopping carts for additional carrying ability. However, since it is such an obvious choice chances are you will be putting yourself at risk of zombie attack for no reason. Supermarkets are likely to be already picked over by other survivors.

Restaurants and Homes:

These places are riskier locations to look for food supplies due to the smaller confined spaces, but are likely to have been overlooked in favor of supermarkets.

Final Steps:

In the end the only way to stop the zombie horde is to figure out what sort of zombies you are dealing with and how to apply a solution that will spread through the undead population at high velocity while vectoring towards only the zombies. Like an ant taking poisoned food back to its colony, massive infiltration is the only way to fight back against what amounts to a viral outbreak.

Are your zombies infected living, yet mindless organisms or are they reanimated corpses?

Finding the proper solution is key. Frankenstein’s Monster was animated with electricity and we know electrical surges can stop and start the heart so, electricity might stop the mindless living and/or undead as well.

If you suspect your zombies are living then trips to scientific and weapons labs could yield useful weapons like nerve and other gasses, flesh-eating bacteria, or heavy munitions. Other simpler solutions would be to bait the zombies with contaminated food sources or simply waiting until the zombies starve to death.

For undead corpses that have been reanimated you would use other bacteria, which breaks down dead organisms or even cadaver beetles may work.

So, now you know how to survive a zombie outbreak or just how to write a more realistic, kick ass zombie story. Happy Halloween!

Start with character. Then follow these 4 simple guidelines:

  1. Head
  2. Heart
  3. Genitals
  4. Rationalization

Head: Get inside the mind of your character and find out how they think.

Heart: Get inside the emotions of your character and find out how they feel.

Genitals: Find out what they like and whom they want to sleep with or whom they desire.

Rationalization: Figure out how your characters rationalize the things they do to stay within their moral code.